Transforming businesses into high-value brands.
Your project from start to launch. We'll define the purpose, develop the visual identity, and I'll deliver all the essential graphic materials to ensure a successful start.
Together we will build a complete brand that includes:
BRANDING
Brand Strategy
We define the purpose, positioning, and promise of your business. It's the roadmap that ensures your design has a solid foundation for growth.
LOGO
The Main Element
We create the visual symbol or wordmark that encapsulates the essence of your brand. It's the key element for immediate recognition and differentiation in the market.
Visual ID
O Sistema Completo
We developed the graphic universe surrounding the logo. This includes the color palette, typography, image style, and application guidelines to ensure consistency across all touchpoints.
MATERIALIZATION
Materiais Gráficos e Aplicações
We put visual identity into practice. We develop online and offline materials (such as stationery, packaging, and digital layouts) to ensure consistency across all touchpoints.
Criamos a personalidade visual da sua marca para que ela seja única e memorável. É um sistema completo: tipo de letra, cores, estilo de imagens, movimento e iconografia.
Saiba mais
Minha Metodologia: Design com Propósito
01. Descoberta
(Formulário e/ou Videochamada)
02. Definição (Pesquisas,
Análises e Estratégias)
03. Desenvolvimento
(Rascunhos, Criação)
04. Entrega
(Arquivos prontos para uso)
Criamos a personalidade visual da sua marca para que ela seja única e memorável. É um sistema completo: tipo de letra, cores, estilo de imagens, movimento e iconografia.
Saiba mais
Transformamos a coleta de dados em direção. Analisamos concorrentes, público-alvo e tendências para definir o Propósito, Posicionamento e Promessa da marca, criando o mapa estratégico.
Saiba mais
É o momento de ouvir sua história e objetivos. Realizamos reuniões e um briefing detalhado para mergulhar no seu negócio, entender o mercado, a visão da marca e o que a torna única.
Saiba mais
01. Discovery
(Form and/or Video Call)
It's time to hear your story and goals. We hold meetings and a detailed briefing to delve into your business, understand the market, the brand vision, and what makes it unique.
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02. Definition (Research,
Analysis and Strategies
We transform data collection into direction. We analyze competitors, target audience, and trends to define the brand's Purpose, Positioning, and Promise, creating the strategic roadmap.
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03. Development
(Drafts, Creation)
We create your brand's visual personality to make it unique and memorable. It's a complete system: font, colors, image style, movement, and iconography.
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04. Entrega
(Arquivos prontos para uso)
We conclude by delivering all the organized files and materials. You receive the Brand Manual and all the assets ready for use in various formats, ensuring consistency and successful application.
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My Methodology: Design with Purpose
The methodology that puts your brand into action.
Hello
My name is Ícaro, and I'm a designer specializing in branding. I work with original projects, clear processes, and solutions that align aesthetics and strategy. I believe in design as a tool for positioning and connection—with less noise and more meaning.